Tips on how to Sell a Business Successfully
Did you know that sales people are ranked at the bottom of the ‘least liked’ people list? Whether it is a car salesperson or a door-to-door product salesperson, these people have a bad reputation due to the constant badgering they do.
Not even the people who are trying to sell a business in Fort Worth are safe from this. People just do not like to listen to you harping about your products and services. Still thinking why you are finding difficult in selling your business?
Have you ever thought that the sales pitch you prepare mostly contains the word ‘me’ or ‘my product’.
It’s true!
85% of the customers do not like salespeople because their conversation revolves around themselves.
So, what exactly is the right way to sell a business in Fort Worth?
Even if you hire a company to negotiate the sale on your behalf, you still have to be present for the initial sales pitch. After all, this was your baby and now you are letting go. Don’t worry, this is a good thing. As a businessperson, you need to diversify your portfolio and try out different markets.
Anyways, back to the question. There are certain skills that you need to adopt when you are trying to sell a business in Fort Worth. Do not think of it as a chore. In fact, this task can be quite rewarding if done in the correct manner. Following are five tactics, which you can try in order to sell a business in Fort Worth successfully:
1- In The First Few Minutes, It’s all about them
When the sales interaction starts, remember:
- Do not overly introduce yourself
- Do not open the conversation with your sales pitch
- Do not start singing your product’s or service’s praises
Before you start rambling, do you have any idea what the investor/buyer is looking for? If not, then, better seal your lips. Get to know your potential buyer first and ask them about what he/she is expecting from this business deal. Then, you can begin with you product’s or service’s quality. Save the sales pitch for the last.
2- Start With the Questions Instead of Giving Unnecessary Answers
When you are trying to sell a business in Fort Worth, it is important to know what your worth is in the buyer’s eyes and vice versa. Meaning: Show importance to the buyer as if he/she is a great opportunity to sell your business to.
At this stage, forget about ‘selling’ your product. Instead, ask the buyer why they want to buy your business. This is a great tactic to understand the client’s motivation behind the buy.
To help you understand in simpler words, think of your business as a new chocolate truffle that you are trying to sell. You advertise and market your product everywhere but nobody buys it. However, if your advertising campaign involves handing out small samples then, people can be persuaded to buy your product.
Similarly, ask them lots and lots of questions about what they are looking for in your product. Instead of telling them verbally, give them a demonstration.
3- Stop with the Hand Gestures and Impact Statements
Our product is of best quality!
No one can match the level of our service, we guarantee!
You won’t find a single fault in any of our operations!
These statements have now become a cliché. Stop talking in exaggerated tones to capture their attention. Speak normally as you speak with your family and friends. Put them at ease by joking around but remain respectful.
A good businessperson should ‘always’ pay attention to his/her client.
Does the client seem agitated?
Does the client keep looking at his/her watch?
A simple question such as, “Are you sure you want to have the meeting now? We can always schedule it for another day”. This show of concern can go a long way in convincing the client to buy your business. This is one of the most important tactics, which you should adopt when you sell a business in Fort Worth.
4- ALWAYS Go with the Visuals
Today, graphs and charts are considered extremely boring in a seminar. In fact, many people go to sleep, only to be woken up when asked a question and their partner elbows them. When it’s time for your product’s or service’s seminar, remember two things:
- Keep it short
- Start with pictures and go straight to demonstration
It is better to ask the client whether they would like to see the previous three years profits or would they prefer a written report on it. This will give you more time to educate them about the benefits of your business. A great way to sell a business in Fort Worth is to market the talents of your key employees. This is an offer they cannot refuse. No matter what the situation, put them at ease. Maintain a calm and stress free environment.
5- Convince Them to Take the Next Step
If you are able to do the first four steps, it’s time for some action. Now, the ball is in their court. Do not pressure them into agreeing to the deal with statements like, “You won’t get a better deal”.
This is 101 sales technique that every buyer hates. Instead of pressuring them, ask them if they can make a small commitment. This includes any kind of action, which gives you the surety that they are ready to buy your business.
Business buyers are like sharks, they can smell your fear from mile a far. When you sell a business in Fort Worth, investors and buyers look for a weak spot so that they can negotiate on the price. This is why it is extremely important that you do not appear vulnerable. Do not let the buyer think that you are selling because your business is failing. Offer them proof after every point so that trust can be built.
When you think about it, it’s not that hard to sell a business in Fort Worth. All you need to do is be polite and attentive. Think of it as a first date, where you let the other person talk and focus all your attention on them. Your main goal should be to put them at ease and appear genuinely interested in them.